Coffee shop chains, Fast food chains
Challenges
"Stamped, paper cards are simple and convenient, but we can't build a database for follow-up..."
Solutions
We offer prepaid cards that earn points according to the total Top Up and usage. We got better insight of our repeated customer's business, which used to be difficult to obtain in F&B establishments.
We increased total charge amounts by offering a limited-time charge promotion campaign. We increased repeat customers with a higher transaction average, which resulted in higher average sales per customer by 10% compared with cash paying customers.